August 14, 2008
Current Trends Of Coffee Consumption
Each year, the National Coffee Association of the USA publishes their report on National Coffee Drinking Trends. The report has become one of the bibles of the coffee industry. The 2008 report has recently been made available, and the NCAUSA web site gives a brief summary of what the organization has found out about how we Americans like our coffee. Here are some highlights from the 2008 Coffee Drinking Trends report:
17% of the adult population consumed a gourmet beverage on a daily basis in 2008 and 14% in 2007.
Drinking gourmet coffee has become a national pastime. It's not just the explosion of Starbucks across the nation that's fueling it, though their marketing has certainly awakened the taste buds of a whole generation. These days, you can buy your gourmet coffee at any number of places. Here are just of the few 'new' outlets for gourmet coffee.
McDonalds, which started selling Newman's Own Organic coffee a while back, has started marketing the McDonalds Cafoncept, with lattes, cappuccinos and McDonalds Gourmet coffee as of January 2008.
Burger King's BKJoe brand is roasted by Douwy Egberts, the second largest coffee roaster in the world, expressly for BK.
Target, the national department store chain, packages and distributes […]
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